Mcdonald s Successful Fast Food Chain - 911 Words

McDonald’s was founded in 1948 after Dick and Mac McDonald shut down the Bar-B-Que restaurant. Three months after shutting it down in December it reopens as a self-service drive in restaurant known as McDonald’s. In 1961 Ray Kroc purchases the interests of the McDonald brothers along with the rights to the McDonald’s name for $2.7 million. McDonald’s had continued to grow from a small restaurant in California into the world’s most recognized fast food chain. McDonald’s operates in over 119 countries with more than 30,000 restaurants. For right around 60 years, McDonald’s has defined the fast food industry while etching its golden arch logos, Ronald McDonalds, and the big mac sandwich. Millions of people have worked at McDonald’s as their very first job. McDonald’s introduced us to concepts like drive-thru window and the Happy Meal for kids allowing them to provide fast, affordable, dining while on the go. As you can see McDonald’s brand is the most well-known internationally fast food chain. It’s â€Å"Golden Arches† are understood in almost any language. It has the fast food marked cornered, offering an increasing variety of food and beverages. They market to people of all ages that they can eat their any time of the day. The nutrition concepts vary around the world, some are nearly universal. The company as a whole is striving to find new ways to strengthen the nutritional profile of the menu while trying to maintain the great taste customers expect. There have been manyShow MoreRelatedMcdonald’s Case Analysis Essay606 Words   |  3 PagesINDUSTRY: Fast Food COMPANY WEBSITE: (www.mcdonalds.com) COMPANY BACKGROUND: Richard and Maurice McDonald started the first restaurant to sell hamburgers, fries, and milk shakes. Then Ray A. Kroc opens his first McDonalds and decides that he could make more money by selling them milk-shake mixers. (Dess, 2010). Overtime they were able to continue to profit till Jim Skinner takes over as CEO and launches specialty beverages, including coffee-based drinks. SWOT ANALYSIS: Strengths: McDonalds seemsRead MoreMcdonalds vs Burger King1374 Words   |  6 PagesFast food is currently one of the biggest businesses in the United States due to the hectic schedules that the average person has to deal with. It is often necessary to grab food on the go because there just isn’t enough time to cook at home. This is the main reason behind the tremendous success of fast food giants such as McDonalds and Burger King. McDonald s Corporation is the world s largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countriesRead MoreOperations Management for Mcdonald963 Words   |  4 PagesFor the fast food chains, it is no doubt that McDonald s is successful in the world. It is known to all from children to elder. This is closely relevant to organization operation that produces food and services. Operation plays an important part in developing organization. In this paper, it provides McDonald s operation features and be nefits which contribute to competitive advantages through operation analysis of fast food chains tycoon. McDonald s was established in 1954 is the world s largestRead MoreChannels of Distribution: McDonalds.871 Words   |  3 Pagestheory of distribution strategy with the underlying real life examples of McDonald s fast-food restaurants. The aim is to discuss McDonald s distribution channel and the way in which this fast-food restaurant chain gets its products to the market. In the theory of the Marketing Mix, place (distribution) determines where the product will be sold and how it will get there. In fact, as noted on www.mcdonalds.com, McDonald s is the leading global foodservice retailer, with more than 30,000 local restaurantsRead MoreMcdonald s Vs. Burger King Essay1553 Words   |  7 Pagesand Samsung... but the one we’re going to be focused on is McDonald s vs. Burger King. McDonald s, America s well known fast food chain has been growing since the day it was discovered by Richard and Maurice McDonald in 1940. The famous hamburger sensation has surpassed its restaurant presences by 1.5 times when compared to the overall amount of hospitals in the U.S. for decades, McDonald s has been the number one hamburger fast food choice for the average Americans, that is until Burger KingRead MoreThe Success Of The Fast Food Industry1295 Words   |  6 Pagesfor 17 years. The fast food industry began with two brothers, Mac and Dick McDonald, in San Bernardino, California in the 1940s. They owned a small, but very successful restaurant that sold only a few kinds of simple food, mostly hamburgers. People stood outside the restaurant at a window as the workers inside took their order. It was a quick process of paying and receiving their food. The business was very successful that the McDonald brothers realized they could sell a lot of food and lower theirRead MoreGeorge Ritzer s The Mcdonaldization Of Society1263 Words   |  6 PagesMcDonaldization as the process of which fast food principles of McDonald s influence and dominate other fast food chains. Restaurants have come to imbed themselves into society in every way. The first principle, predictability, is that you will find everything within your predicting capability. For example, the customer in the McDonald s can predict the food in McDonalds. You can find little to no differences between a McDonalds menu in New York than to a menu of a Mcdonald s in Ohio. This is done so thatRead MoreFast Food Feast - Mcdonalds Versus Whataburger1643 Words   |  7 PagesFast Food Feast-McDonald’s versus Whataburger Student Name Course Date Instructor Fast Food Feast - McDonald’s versus Whataburger Operation and Supply chain management (OSCM) is one of the foundations that successful businesses count on to provide a competitive advantage within their industry. The goal of OSCM is to develop and maintain a system that effectively and efficiently manages the flow of raw material resources into useful end products for consumer use (Chase, 2006). In theRead MoreMcdonald s And The Changing Food Industry1563 Words   |  7 Pagesthe most successful fast food chain restaurants in the world, the development of McDonald’s, we can easily attribute the success to the numerous trends in hospitality they have incorporated into their strategy. In this paper, I will discuss some of those trends in grave detail, which links to the company’s structure and environment. This paper is organized as follows: In the first section, I will give a brief introduction to the history of McDonald’s and how it came to be the fast food conglomerateRead MoreFast Food: National or Local1486 Words   |  6 PagesFast food restaurant chains are a popular and convenient choice for eating on the go in our modern society. There are certainly several positive aspects to fast food establishments, but are the potential health detriments and collective negative effects on society worth it? Or would it be better to support locally owned and operated restaurants? Here I will examine several facts pertaining to these restaurants, as well as explain why I personally believe we should not frequent these establishments